Featured Speakers



Life Planning, Mindfulness, and a Golden Civilization

George Kinder, Kinder Institute of Life Planning
: November 7, 2018, 9:00–10:00 a.m.
Field of Study: Communications
Program Level:
Prerequisites and Advanced Preparation:
Delivery Method:
CE Credit: 1 NAPFA CE Credit - Communications; 1 CFP CE Credit - General Financial Planning Principles; 1 NASBA CPE Credit - Communications and Marketing


Hear the “father of Life Planning," George Kinder, through lecture and experiential exercise describe how Life Planning reliably delivers the most exhilarating, pragmatic, and meaningful financial planning meetings for your clients. He’ll discuss Life Planning’s five phase EVOKE® process and how its roots in mindfulness and listening skills reveal clients’ dreams of freedom and then deliver them. He will close with themes of his innovative new book, A Golden Civilization, including fresh approaches to economics and democracy and the role financial planners will play.


Learning Objectives:

  • Demonstrate the inner listening/mindfulness skills required for mastery of client conversations and the significance of great listening in successful client engagement.
  • Explain how to help clients move from trust to inspired action on their financial plan.
  • Identify the three phases of initial client meetings that develop relationships of trust.



Harvard-educated George Kinder has revolutionized financial advice for more than 30 years, training over 3,000  professionals in 30 countries in the field of Life Planning, a method considered to be the gold standard for advisor-client relationship skills.  

In addition to his new book A Golden Civilization (due out 2018), he has written three books on money: The Seven Stages of Money MaturityLighting the Torch, and Life Planning for You; and one on mindfulness, Transforming Suffering into Wisdom; as well as a book of photography and poetry, A Song for Hana. 

Kinder has been named “One of the 35 most influential people in financial services,” “One of the top Icons & Innovators in the financial planning industry,” “the first of 15 transformational advisors whose vision most changed the industry,” and has been inducted into the Financial Planning Magazine Hall of Fame. Most recently, he was awarded the Transparency Trophy by the Transparency Task Force. 

His expertise has been featured in: The Financial Times, New Model Adviser, Forbes, Time Magazine, FP Today, The Journal of Financial Planning, Investment News, and The New York Times, among many others. 

Kinder has given speeches widely, including at Harvard, Boston College, Coventry University, Merrill Lynch, Smith Barney, Charles Schwab, Allianz, AXA Netherlands, The Financial Planning Association, The Personal Finance Society, and The National Association of Personal Financial Advisors. His audiences can be found in the United States, United Kingdom, Japan, Canada, India, Australia, South Africa, and the Netherlands.



Marketing that Works: Business Building Strategies of Highly Successful Advisors

Marie Swift, Impact Communications
  President and CEO

: November 7, 2018, 1:30–2:30 p.m.
Field of Study:  Marketing and Business Development
Program Level:
Prerequisites and Advanced Preparation:
Delivery Method: Group—Live
CE Credit: 1 NAPFA CE Credit - Marketing and Practice Management; 1 NASBA CPE Credit - Communications and Marketing


Does it ever seem to you that certain other financial planners and investment advisors have some sort of “magic fairy dust” when it comes to being successful and standing out more significantly than you do? Chances are they have stumbled onto or developed a business building strategy that works for them. What are those success strategies—and how can you learn from their examples?

Having worked in the trenches as a professional marketing consultant, serving as a thought partner to some of the nation’s most successful financial professionals for over twenty years, presenter Marie Swift will share the strategies that work—and don’t work—for fiduciary advisors today. She will provide specific advisor case studies and a framework for harnessing your own special marketing powers. Ultimately, with the insights and direction you will get from Marie, you too can rise above the noise to become a magnetic marketing force.

Learning Objectives

Attendees will leave the session with: 

  • A proven model for creating a strong marketing plan
  • Examples of how other fiduciary advisors are successfully marketing their services today
  • Tips on being a better communicator and content creator


Marie Swift is president and CEO of Impact Communications, a full-service marketing communications firm serving a select group of independent financial advisors and allied institutions.

A thought leader for thought leaders, she is known for bringing some of the industry's best and brightest voices together for dialog and debate. Her Thought Leader Roundtable series, which can be found at www.AdvisorsThinkTank.com, is just one example of how Marie generates interesting conversations with movers and shakers in the financial services industry. Her Best Practices in the Financial Services Industry blog, which can be found at www.MarieSwift.com, provides additional insights and advice, including podcasts, articles, videos and other helpful content for independent financial advisors and the institutions that serve them.

Marie is known for bringing good ideas to financial advisors through her speeches, presentations, podcasts, and written works. Over the past 20 years, Marie’s articles and expert comments have been published by Forbes.com, MarketWatch.com, Barron’s, Wall Street Journal, NAPFA Advisor magazine, MorningstarAdvisor.com, Horsesmouth.com, Financial Planning magazine, Financial Advisor magazine, On Wall Street magazine, Research magazine, RIABiz.com, and ThinkAdvisor.com.

In November 2018, Marie will be co-hosting the first-ever Advisor Thought Leader Summit at the University of Chicago Booth School of Business Gleacher Center (www.AdvisorThoughtLeaderSummit.com). The plan is to offer this program twice a year beginning in 2019.
PR, social media, digital presence, selling skills, and all forms of marketing and professional communications are her key areas of expertise. She has spoken at major industry conferences such as IAA, FPA and NAPFA events, and other national conferences hosted by allied institutions such as Barron's, Fidelity IWS, TD Ameritrade Institutional, Schwab Advisor Services, Pershing Advisor Services,  Kinder Institute, Garrett Planning Network, and many more.

Prior to establishing her own marketing communications firm in 1993, she served as Director of Corporate Communications for Worldwide Investment Network in Irvine, California, where she managed a staff of 20 that supported two-dozen successful registered representatives, estate planners, and wealth managers.



How to Change Minds: The Art of Influence Without Manipulation

Rob Jolles, Jolles Associates, Inc.
  Sales and Training Expert, Best-Selling Author

When: November 8, 2018, 8:30–9:30 a.m.
Field of Study: Sales Training
Program Level: 
All Levels
Prerequisites and Advanced Preparation: 
Delivery Method:
CE Credit: 1 NAPFA CE Credit - Communications


Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist. Why? Because people fundamentally fear change. In this fast-paced and spirited keynote, participants are forced to focus away from the products or ideas they are pitching and look instead at the way that people make decisions. It is here that participants can clearly see the disconnect between the traditional way they are taught to influence behavior and the way people make decisions.

With the problem clearly identified, participants are then shown multiple techniques that will provide them with a strategy to influence change, create trust, gain commitment, and increase a sense of urgency in the minds of others. 

Some say you’re born with the ability to influence the actions of others, and it’s true that some of us may have a bit of a head start. But no matter what, when you learn How to Change Minds, and the art of influence without manipulation, thoughts and words become instinctive, and we are believed. We can all get there, it’s just a matter of learning how. 

Learning Objectives

Attendees will leave the session with: 

  • A clear understanding of the ethics behind influence, and the difference between influence and manipulation.
  • A repeatable, predicable set of skills designed to establish trust.
  • An understanding of the six stages a client goes through when making decisions, the three critical decision points clients face within those stages, and how to work in a consultative manner within those stages to help clients move past their fear of change.


Rob draws on more than 30 years of experience to teach people how to change minds. His keynotes and workshops on influence and persuasion are in global demand, including companies in North America, Europe, Africa, and the Far East. And, most importantly, his work inspires individuals and organizations to create real, lasting change by not just teaching clients how, but why.

Today, Rob’s programs attract diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators. His best-selling books, including How to Change Minds, Customer Centered Selling, How to Run Seminars & Workshops, and The Way of The Road Warrior, have been translated into more than a dozen languages. He lives in Chevy Chase, Maryland.